W Hotels

Welcoming, Wonderful, Warm, Whimsical, Witty, Wired are the many words that define the W Experience. Not only is W Hotels a pioneer in combining stylish surrounding of a boutique hotel with hospitable services of a multi-national chain, W also transformed hotel lobbies to “living rooms” where locals and guests can enjoy as a community. This foresight became the epitome of today’s hotel hospitality experience. 

Bocu & Bocu captured the W experience through thoughtfully designed W Hotels Books produced by Guest Informant. These lookbooks are mindfully curated to reflect W’s uniqueness, and how W Hotels valued the importance of design details. The narratives composed in editorial design formats captured the culture and its local scenes. One-of-a-kind cover for each lookbook represented the W Experience and its expression.